Capture your target audience's attention and generate curiosity
with visually attractive
and targeted Content Marketing / Sales Presentations - that combine the power of various formats with the convenience and appeal of Tablets and Smart Phone Apps.
Effectively present and communicate your high level / key marketing messages.
Convert prospects to customers and then to satisfied customers
by providing relevant details on a convenient, attractive, easy-to-use tablet or smartphone platform. Use PDFs, docs, images, infographics, tables / spreadsheets, slideshows, videos, animations, HTML & more.
Achieve greater understanding and appreciation of your products, services, initiatives.
Encourage active participation & foster customer advocacy
via Polls, Surveys, Ratings, Comments, and new Sharing features (called BookDrop). Refine your presentation based on analytics & feedback. Help your customers spread the word!
Increase target audience engagement and encourage sharing / advocacy!
So how do you use Handbook to achieve these key business benefits?
In the areas of marketing communications (content marketing, collateral); sales enablement (sales presentations; leave-behind); and customer engagement.
It's really simple.
[ Well, we designed it that way! So users can get the most out of it in no time ... without any special tech. skills or training! ]
▸ To create Handbooks
▸ Web / browser application
Studio on a Browser
▸ To view the Handbooks
▸ On tablets / smartphones
Handbook App on Tablet / Smartphone
Enterprise Level Cloud Services
▸ Secure storage & distribution
▸ Works behind-the-scenes
Behind-the-scenes Cloud Backend
Available on all major mobile platforms - iPads, iPhones, Android & Windows 8.1 Tablets.
Here's a quick overview of the Key Steps:
Using any modern browser, "Editor users" access Handbook Studio online to create engaging and effective communication packages / presentations (called Handbooks). Combining / utilizing existing content files with drag-and-drop ease!
Editors specify the Target Audience Group and Access Permissions - and the cloud backend takes care of automated secure distribution behind-the-scences - including ongoing updates (e.g. content additions) and automatic notifications to "Reader users".
Your target audience, the "Reader users", use the Handbook App on their tablets / smartphones to conveniently browse the Handbooks - online or offline. Using touch-based intuitive navigation and UI for a great user experience.
Here's how Handbook's key features satisfy the needs of users & stakeholders:
Features Handbook Editors will love:
[Content Managers / Creators like your Marketing Staff]
- Web-based Handbook Studio to create Handbooks
- Easy-to-use, fast, easy to learn and master!
- Specify target audience groups
- Leverage a variety of media / formats based on your communication goals and audience preferences
- Videos, photos, infographics, PDFs, MS Office Documents,
HTML5 and more
- Utilize a variety of existing materials (Reuse / Repurpose)
- Automated Distribution and Access Control
- Surveys, Polls, Ratings, Comments, Sharing Features
Features Handbook Readers will love:
[Content Consumers like your Sales Team and Customers]
- App for all major Tablet & Smart Phone platforms
- iPad / iPhone, Android, Windows 8.1
- Great viewing experience, contemporary touch based navigation and familiar user interface
- Download for Offline Viewing
- Easy Content Updates and Notifications
- Organize, Annotate, Share with others
Features your Business & IT Leadership will love:
[Key Stakeholders like your CEO, CFO, CIO who like to
get good value for their investments!]
- Low Cost - monthly subscription model
- SAAS / Cloud based - requiring no special / additional IT Investments
- Handles all major Tablet / SmartPhone platforms (and ongoing changes to those platforms) at no additional cost
- Easy & Minimal Setup and Training
- No Vendor Lock-in or Proprietary Formats
Your customers / audience are moving on to
Tablets in addition to Smart Phones (BYOD).
Are your marketing / customer communications keeping up with them –
using cost-effective cloud / SAAS solutions & Apps?
NEWS :: Handbook / Infoteria America in the Press
JOBS :: We are hiring – smart, enthusiastic, team members!
Handbook extends the reach & effectiveness of your sales and marketing content via easy-to-use Tablets and Smartphones.
Connect & empower your marketing / sales / customer communications staff
and corporate content management teams today!